![]() The best word marks incorporate type, colour arrangement and of course good kerning. ![]() This can include hand-drawn letters, characters or symbols that have been rendered in such a way as to capture the company’s brand in an interesting way. Its purpose is to incorporate a company’s name into a uniquely styled type font treatment. What is a word mark?Ī word mark, also known as a logotype is a text-based logo with no pictures. Since visuals are recognized faster, the simplest symbol can make the best impact.Įxamples: Some of the best recognized logos are Apple, Nike and Volkswagen. It is less direct than text so it leaves a wider interpretation.This pictorial image will speak for a companies services and personality as a standout graphic in a recognized symbol. To be effective, it needs to be instantly recognizable, memorable while retaining clarity when used on printed materials and online.īenefits: A logo has the power to stand on it’s on. A good designed logo helps define and symbolize the voice of your company or organization. Logos act as an emblem and an identifier to provide a thought-provoking brand while having a psychological advantage over the competition. The main function is to communicate a desired thought or feeling, and to generate a desired emotional response. This symbol can be either literal or an abstract representation to spark recognition immediately. Here is what makes them stand apart: What is a logo?Ī logo is a symbolic mark that identifies ownership of a company. Logos and word marks can be found everywhere from business cards to social media. All of this of course is no small task since a logo and a water mark is the core symbol of a companies corporate identity. It has to speak for the company’s services, personality and their purpose. Good watermarks and logos can either make or break a company’s credibility. A good designer who develops award winning marketing materials knows the visual power a logo and a watermark can have. To create a recognizable business image it takes skill and knowledge. Companies who want an edge in today’s busy marketplace are always on the lookout for good design. Design today moves pretty fast so it’s easy to get confused with all the new terminology. ![]()
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